Honeybell Iced Teas
BRANDING - ILLUSTRATION - PACKAGING
The CHALLENGE
In the world of packaged teas, it’s easy to spot two main types of tea branding β€” the focus on organic ingredients or its loud, colorful branding. Honeybell Iced Teas seeks to break the status quo with an honest conversation about the science of tea and connect with consumers on a deeper level.
The RESULT
Honeybell Iced Teas are the scientific, organic alternative to regular sweet teas with extremely high sugar content. Honeybell's fruit-infused formula consists of locally-sourced tea leaves and fruit that possess essential antioxidants to provide you with a clean boost of energy without the sugar crash. Made by scientists and mathematicians who just happen to love tea.
Tea, though ridiculed by those who are naturally coarse in their nervous sensibilities will always be the favorite beverage of the intellectual.
THOMAS de QUINCEY